[ TECHNICAL DEFINITION ]

What is GEO (Generative Engine Optimization)?

Generative Engine Optimization (GEO) is the practice of structuring brand data, schemas, original research, and external citations so generative AI models (ChatGPT, Gemini, Perplexity) accurately recognize and recommend your business.

Detailed Explanation

As search evolves from blue links to AI generative answers, GEO ensures your company's core services and technical credentials are referenced in LLM outputs.

Enterprise Examples

  • Optimizing organization schema and llms.txt for AI bot discovery
  • Publishing verifiable technical blueprints cited by Perplexity

Related Concepts

AEOEntity SEOJSON-LD SchemaLLM Citations
RELEVANT CAPABILITY

Generative Engine Optimization (GEO) Strategy

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